When the switches run out

Then ask me for the rest.

Nearly everything here bends without me: your own fields, your own words, your own panels, your own reports. But one day you'll need something the switches can't reach — a calculation only your trade does, a form your state demands, a report your funder wants in their shape. That's not a support ticket you'll lose. That's a conversation, and it starts the same way everything else does.

⟩ Tell me what you need A ticket. Always a ticket. Free to ask, and I answer every one.
Two paths, and I pick

Either it's useful to more than you, or it isn't. That's the only question I'm asking.

You don't choose the path — I do, after I've read it, and I'll tell you which and why in plain words. Guessing wrong in your favour costs me a day. Guessing wrong in mine would cost you trust, so the tie goes to you.

Path A · others would want this too
I build it. You never pay for it.
It goes on the Runway with your name on the card if you want the credit, and it ships to everyone. It might become a paid add-on later — and if it does, you have it free, for as long as you're here. You asked first. That's worth something, and this is how I pay it.
  • No invoice, no estimate, no catch
  • You see it on the Runway before anyone else
  • Grandfathered free even if it becomes an add-on
Path B · it's genuinely only yours
Then I quote it, honestly.
Sometimes a thing is so exactly your workflow that nobody else would ever switch it on. That's fine — it's still worth building, it's just worth building for you. So it goes through an estimate: a number, what it does, what it doesn't, and no hard feelings if you say no.
  • Mockups and screenshots until it's actually right
  • Billed at the hours it took, never more than quoted
  • Switched on in your workspace, and nobody else's
How it actually goes

Six steps, and you can watch all of them.

1 · You ask

A ticket, like everything else

Describe the thing in your own words, with a screenshot of how you do it today. Half a paragraph is plenty. Free, and never rushed.

2 · I read it properly

And usually ask two questions

Often the answer is "you can already do that" — and I'll show you where, at which point this costs you nothing and ends here.

3 · I say which path

In writing, on your ticket

"Three other people have asked for a version of this, so I'm building it and you're not paying" — or "this one's yours alone, here's what it'd take."

4 · We get it right first

Mockups, on the same thread

Pictures of the actual screen before a line of it is built, going back and forth until you say "yes, that." This is where custom work usually goes wrong, so it's the part I refuse to skip.

5 · You agree, I build

One yes, one invoice

The estimate becomes tasks, the tasks become tracked hours, and the bill is what the hours were — lower than quoted if it went quicker, and never higher without asking you first.

6 · It's switched on

An Instrument in your workspace

Not a script someone runs for you at month end. A real panel, in the sidebar, with your own fields and words on it, that upgrades along with everything else.

Why this isn't a promise I'll regret

The app was built expecting you to ask.

Most software promises customization and then quotes you six weeks, because bending it means forking it. Nothing here works that way. Every module is already an Instrument that can be switched on for one workspace and not another, every project already chooses its own panels and fields, and every screen already renames itself to your words. A custom Instrument isn't a special case — it's more of the thing this product is already made of.

It's per-workspace already

Turning something on for you and nobody else is a normal Tuesday here, not an architecture project.

The whole trail is one thread

Your request, the mockups, the estimate, the change, the release note and the invoice all hang off the ticket you opened.

It doesn't rot

Yours is built the same way mine is, so it's covered by the same tests and ships on the same flights. No orphan branch.

You're not buying a hostage

Whatever it records exports with everything else, in formats that outlive me. Custom never means locked in.

And what I'll say no to

Anything I can't maintain alone

I'm one person. If a thing needed a second person to keep alive, taking your money for it would be a lie about next year.

Rebuilding your whole business in here

An Instrument is a panel, not a platform migration. If what you need is really a different product, I'll tell you that instead of quoting it.

Anything that watches your people

No productivity scoring, no location tracking, no surveillance dashboards — not for any amount. That's not a negotiating position.

And if I build something and it breaks, that's mine to fix, free, for as long as you're here. Paying once for a thing doesn't mean owning its problems forever.
Straight answers

What does asking cost?

Nothing, ever, and I answer every one. A good half of these end with me pointing at a setting you hadn't found, which costs you a ticket and about a day of waiting.

What if you build it free and then charge others?

Then you keep it free for as long as you're here — that's the deal, and it's written on your ticket the day I decide. You took the risk of asking early.

Can I pay to have it kept private?

Yes. If a thing is your competitive edge, say so up front and it stays yours — that's a Path B conversation regardless of how useful I think it'd be to others.

How long does Path B take?

The estimate says, in weeks, and it's honest about the fact that I have a day job. Small things are days. I'd rather quote you slow and be early.

What happens to it if I leave?

Your data exports like everything else, and if you come back the Instrument is still switched on. Dormant, not deleted — same as the rest of your workspace.

Do you sign NDAs?

Yes, and I read them myself. I'd rather that than have you describe your workflow to me with the interesting parts taken out.

Describe the annoying thing. Half a paragraph is plenty.

You don't need to know whether it's a setting, a report, or a whole Instrument — working that out is my half of this. Just tell me what you're doing by hand at the moment, and roughly how often it makes you sigh.